Press Releases

Read Step Into Swim press releases below! 


What Homeowners Need to Know About Adding a Pool
October 20, 2022

What Homeowners Need to Know About Adding a Pool

For those who haven’t had access to their own pool this year, the thought of creating a backyard oasis may top the list of to-do’s in prep for next summer. PHTA and Step Into Swim offer homeowners tips for navigating the process and ensuring safety is top of mind.

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Premier Pools & Spas Creates More Swimmers Through Sponsorship of Step Into Swim Program
September 27, 2022

Premier Pools & Spas Creates More Swimmers Through Sponsorship of Step Into Swim Program

Premier Pools & Spas partners with PHTA's Step Into Swim program to create safer swimmers in underprivileged communities. 

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Step Into Swim Advises Swim Safety Vigilance During This Red Hot Summer
July 21, 2022

Step Into Swim Advises Swim Safety Vigilance During This Red Hot Summer

As many families flock to the water to navigate record-breaking heat, Step Into Swim reminds parents to take proper steps to protect children and be mindful of swimming safety in recognition of National Drowning Prevention Day on Monday, July 25. 

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6 Water Safety Tips to Help Save a Life This Summer
June 1, 2022

6 Water Safety Tips to Help Save a Life This Summer

The National Water Safety Month campaign supporters offer important tips and reminders for parents and caregivers about safer water practices. 

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PHTA Finds Only 54% of Parents of Kids 14 and Under Plan to Enroll Their Children in Formal Swimming Lessons This Year
May 2, 2022

PHTA Finds Only 54% of Parents of Kids 14 and Under Plan to Enroll Their Children in Formal Swimming Lessons This Year

In recognition of National Water Safety Month in May, the Pool & Hot Tub Alliance (PHTA) and its Step Into Swim initiative, a program committed to safe swim education, reveal results of its national survey about swimming safety concerns and share tips for keeping kids safer in the water. 

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Sign Your Children Up for Swim Lessons Ahead of Peak Swim Season
February 28, 2022

Sign Your Children Up for Swim Lessons Ahead of Peak Swim Season

Step Into Swim is sharing tips to navigate swim lesson sign ups and plan ahead for the busy summer season.  

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USA Swimming Foundation Awards Grant Funding for Swim Lesson Providers
February 10, 2022

USA Swimming Foundation Awards Grant Funding for Swim Lesson Providers

The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of the Pool & Hot Tub Foundation (PHTF) committed to safer swim education and drowning prevention, along with an additional $80,000 approved by the USA Swimming Foundation Board of Directors, helped bring youth learn to swim grant awards to the largest amount in USA Swimming foundation history.

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Master Pools Guild Commits $40,000 to Step Into Swim
January 31, 2022

Master Pools Guild Commits $40,000 to Step Into Swim

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Master Pools Guild committed $40,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

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Fluidra Commits $100,000 to Step Into Swim
January 26, 2022

Fluidra Commits $100,000 to Step Into Swim

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

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Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim
January 10, 2022

Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim

Today, the Pool & Hot Tub Alliance (PHTA) and its foundation celebrate the donors who made 2021 a record-setting year for Step Into Swim, an initiative committed to safe swim education. The program raised more than $1,000,000 and provided swim lessons to 6,297 children with support from major founding partner Every Child A Swimmer and other industry leaders.

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American Swimming Coaches Association Joins Step Into Swim / Every Child A Swimmer Coalition
December 8, 2021

American Swimming Coaches Association Joins Step Into Swim / Every Child A Swimmer Coalition

Olympic Gold Medalist Rowdy Gaines, along with swimming and pool industry leaders from the American Swimming Coaches Association (ASCA), the Pool & Hot Tub Foundation (PHTF), the International Swimming Hall of Fame (ISHOF), and Every Child A Swimmer, announced a partnership to help combat drowning and create more swimmers. The one-year agreement between these organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in communities across the country. Other partners in this initiative are the Florida Swimming Pool Association (FSPA), National Drowning Prevention Alliance (NDPA), and the United States Swimming School Association (USSSA).

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Pool & Hot Tub Alliance Challenges Industry to Step Up for Step Into Swim Initiative
November 15, 2021

Pool & Hot Tub Alliance Challenges Industry to Step Up for Step Into Swim Initiative

Today, the Pool & Hot Tub Alliance (PHTA) and its foundation announced the expansion of Step Into Swim, an initiative committed to safe swim education, during the International Pool | Spa | Patio Expo in Dallas, Texas. PHTA is asking its members and other industry professionals to mobilize in reaching a $500,000 fundraising goal in support of the program. Funds will enable PHTA to share its water safety messaging and resources with families across the U.S., provide professional swim instruction to those who would not otherwise have access, and tap into its robust network to support safety in the industry.

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Hayward Supports Step Into Swim - Focusing on Safe Swimming for Youth
November 8, 2021

Hayward Supports Step Into Swim - Focusing on Safe Swimming for Youth

Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward”), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, today announced its platinum-level sponsorship of Step Into Swim™, a 10-year initiative organized by the Pool & Hot Tub Alliance to create one million more swimmers. Hayward’s investment helps Step Into Swim advance its mission of promoting safe swimming for children in underprivileged communities by providing swimming lessons and access to pools.

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The Pool & Hot Tub Foundation, Florida Swimming Pool Association and International Hall of Fame Join Forces to Combat Drowning and Promote Water Safety Initiatives in the Sunshine State
October 12, 2021

The Pool & Hot Tub Foundation, Florida Swimming Pool Association and International Hall of Fame Join Forces to Combat Drowning and Promote Water Safety Initiatives in the Sunshine State

Florida ranks fourth in the nation for unintentional drowning deaths including swimming and boating-related incidents. On Friday, October 8, swimming and pool industry leaders from the Pool & Hot Tub Foundation (PHTF), the Florida Swimming Pool Association (FSPA) and the International Swimming Hall of Fame (ISHOF) announced a joint partnership to help combat drowning in the state. The one-year agreement between the three organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in Florida communities.

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Step Into Swim Grants Help Over 6,000 Children Learn to Swim
June 15, 2021

Step Into Swim Grants Help Over 6,000 Children Learn to Swim

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), has recently distributed $99,590 in grant funds to 22 facilities across the country, reaching 6,297 children.

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Champions Board to Lead Drowning Prevention Efforts
May 18, 2021

Champions Board to Lead Drowning Prevention Efforts

The Pool & Hot Tub Alliance (PHTA) is pleased to announce the formation of The Champions Board, a distinguished group of athletes, pool industry professionals, and philanthropists who are committed to drowning prevention.

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PHTA Board of Directors Dedicates $500,000 to Fund Swimming Lessons
May 11, 2021

PHTA Board of Directors Dedicates $500,000 to Fund Swimming Lessons

The Pool & Hot Tub Alliance (PHTA) Board of Directors recently committed to donating $500,000 to Step Into Swim, PHTA's drowning prevention initiative. One hundred percent of these funds will go straight to learn-to-swim programs who have applied for Step Into Swim grants in recent years. By distributing the money in this way, the Board of Directors is immediately making an impact on saving lives through the gift of swim lessons.

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