Alexandria, Va. (June 30, 2023) – Heading to the water this summer? You’re not alone. Nearly 4 in 5 parents (78%) who have a child ages 14 or under say they and their families have access to a pool, and more than a quarter of parents (28%) who have a child ages 14 or under say they and their families have access to open water, according to a recent survey from the Pool & Hot Tub Alliance and Step Into Swim conducted by The Harris Poll.1 With families spending time around the water this season, it’s critical they practice safety no matter the setting. Step Into Swim offers tips to navigate any swim environment safely.
“Open water, pools and other swim areas should be enjoyable for families, but parents need to practice supervision at all times,” said Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development at PHTA who leads the Step Into Swim initiative. “I encourage caregivers to enroll their children in swim lessons and take a primary role in practicing water safety. Drowning prevention efforts like this can help keep children safe.”
Many families beat the heat with water activities during the summer, and Step Into Swim wants to help ensure fun and safety for all by addressing the following key tips for multiple water access points:
Learning to swim from a qualified instructor reduces the risk of drowning by 88% among those ages 1 to 4.2 Lessons paired with the above swim safety tips when around any body of water can help keep families safe and secure this season.
For more swim safety information, visit www.StepIntoSwim.org.
About Step Into Swim
Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 300,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.