Step Into Swim is an initiative of the Pool & Hot Tub Alliance committed to safe swim education and drowning prevention. The initiative provides children with the education and learn-to-swim programming they need to be safer in the water.

Leading associations give back to their industry. Studies show that when one gives back through associations, such as the Pool & Hot Tub Alliance, member companies are inspired to engage and act…and we need all of you to play an active role in drowning prevention.

Through our rich history and our strong spiritual purpose, the Pool & Hot Tub Alliance remains true to its word to give back to promote safer aquatic environment and attract more people to aquatic activity.

Since 2012, the Step Into Swim program has provided more than 300,000 children with swimming lessons. It is our goal to raise $750,000 a year for Step Into Swim initiatives. 

Statistics of accidental drownings

The mission is based on the premise that creating more swimmers will result in:

  • fewer drownings
  • healthier society
  • reduced healthcare costs
  • thriving industry

Government agencies, members of the industry, medical professionals and insurance companies encourage increased activity through swimming.

Supporters of the campaign believe that investing in the next generation of swimmers – for fun, for fitness, for family safety – and teaching people of all ages and ethnicities to swim, is essential to improving the health and safety of this and future generations.


reduces drowning

increases activity

creates opportunities

leads to sports opportunities

Connect with us