Mission

Our mission is straight-forward — create more swimmers. 

By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative, with support from founding partner Every Child A Swimmer, works to:

  • Instill confidence
  • Empower long-term participation in water activities
  • Tout the positive benefits of water play
  • Advocate for safe practices in and around water

Drowning is the leading cause of death among children ages 1 to 4, and second leading cause of unintentional injury death after motor vehicle crashes in children ages 1 to 14 in the U.S.1 For those ages 1 to 4, learning to swim from a qualified instructor drastically reduces the risk of drowning by 88 percent2 and is critical in keeping children safer in the water.

 

1 Centers for Disease Control and Prevention, Drowning Data.

2 Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study.