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Press Releases

Read Step Into Swim press releases below! 


Step Into Swim Announces Partnerships with CamerEye, Periodic Products, and Pool Shark H2O to Promote Swim Safety
May 21, 2024

Step Into Swim Announces Partnerships with CamerEye, Periodic Products, and Pool Shark H2O to Promote Swim Safety

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is pleased to announce new partnerships with key program supporters CamerEye, Periodic Products, Inc., and Pool Shark H2O. The partners are donating a total of $40,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for 800 children while lowering the drowning rate.

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Florida Swims Foundation and Step Into Swim Announce Renewed Partnership
April 22, 2024

Florida Swims Foundation and Step Into Swim Announce Renewed Partnership

The Florida Swims Foundation and Step Into Swim have joined forces to provide life-saving swim lessons to children throughout Florida.

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Step Into Swim Announces Partnership with Foss Swim School to Create More Swimmers Across Midwest This Winter Season
January 30, 2024

Step Into Swim Announces Partnership with Foss Swim School to Create More Swimmers Across Midwest This Winter Season

Foss Swim School's donation, paired with a gift match, will help provide more than 13,000 free or low-cost swim lessons to children in need through Foss Swim School's scholarship program.

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Fluidra Commits $100,000 to Step Into Swim Drowning Prevention Initiative
January 24, 2024

Fluidra Commits $100,000 to Step Into Swim Drowning Prevention Initiative

Fluidra partners with the Pool & Hot Tub Alliance for third year in a row to increase access to swim lessons and water safety resources.

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Step Into Swim Announces Partnership with Stew Leonard III Water Safety Foundation to Increase Swim Lesson Access Across Northeast
October 24, 2023

Step Into Swim Announces Partnership with Stew Leonard III Water Safety Foundation to Increase Swim Lesson Access Across Northeast

Step Into Swim partners with water safety advocate, receives $200,000 donation to fund swim lessons

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Step Into Swim Advocates for Fall Swim Lessons: What Families Need to Know
September 29, 2023

Step Into Swim Advocates for Fall Swim Lessons: What Families Need to Know

Step Into Swim reminds families to stay consistent in their children's swim lessons to build muscle memory and practice safety all year long.

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Beyond the Surface: How to Keep Kids Safer in the Water with Layers of Protection
August 26, 2023

Beyond the Surface: How to Keep Kids Safer in the Water with Layers of Protection

Adults and caregivers are advised to take a proactive approach to keeping their children safer in the water.

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Pool & Hot Tub Alliance Receives 2023 Power of Associations Gold Award for Step Into Swim
July 26, 2023

Pool & Hot Tub Alliance Receives 2023 Power of Associations Gold Award for Step Into Swim

PHTA earned a Power of Associations Gold Award from the American Society of Association Executives for its successful Step Into Swim initiative.

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Pools, Beaches and Water Parks: Step Into Swim Shares Safety Tips Across Water Settings
June 30, 2023

Pools, Beaches and Water Parks: Step Into Swim Shares Safety Tips Across Water Settings

Heading to the water this summer? You’re not alone. Step Into Swim offers tips to navigate any swim environment safely.

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Step Into Swim Program Celebrates Partnership with Rosen Aquatic & Fitness Center  with $200,000 Grant
June 16, 2023

Step Into Swim Program Celebrates Partnership with Rosen Aquatic & Fitness Center with $200,000 Grant

Olympian Rowdy Gaines joined philanthropist Harris Rosen at the Rosen Aquatic & Fitness Center to provide a $200,000 grant on behalf of Step Into Swim.

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National Survey Uncovers Swim Safety Misconceptions Among Parents, Shows Increase in Swim Lesson Enrollment This Summer Season
May 1, 2023

National Survey Uncovers Swim Safety Misconceptions Among Parents, Shows Increase in Swim Lesson Enrollment This Summer Season

The Pool & Hot Tub Alliance and its Step Into Swim initiative announced results from their second annual national survey to shed light on parental swimming concerns and awareness of drowning prevention education. 

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What an Olympic Swimmer Wants Parents to Know About Swimming Safely
April 13, 2023

What an Olympic Swimmer Wants Parents to Know About Swimming Safely

Step Into Swim shares swim safety tips from Olympic swimmer Rowdy Gaines.

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Just Keep Swimming: Top Tips for Swimming in Non-Peak Seasons
March 13, 2023

Just Keep Swimming: Top Tips for Swimming in Non-Peak Seasons

Fluctuating temperatures can be enough to disrupt plans, but swimming doesn’t have to be one of them. Step Into Swim offers tips for young swimmers to flex their swim skills during non-summer months. 

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Step Into Swim Awards Grant Funding to the Michael Phelps Foundation to Expand Water Safety Programming for Children
March 9, 2023

Step Into Swim Awards Grant Funding to the Michael Phelps Foundation to Expand Water Safety Programming for Children

The Pool & Hot Tub Alliance recognizes the impact of the Michael Phelps Foundation's IM Program with $20,000 grant to increase access to free, comprehensive water safety curriculum

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Step Into Swim Announces Partnership with Master Pools Guild, Northeast Spa & Pool Association Foundation, and Periodic Products, Inc. to Advance Swim Safety and Education in the U.S.
February 13, 2023

Step Into Swim Announces Partnership with Master Pools Guild, Northeast Spa & Pool Association Foundation, and Periodic Products, Inc. to Advance Swim Safety and Education in the U.S.

Step Into Swim announces strategic partnerships to help initiative fund swim lessons for nearly 2,000 children.

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Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers
January 26, 2023

Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers

Pool & hot tub industry partners help Step Into Swim increase access to water safety education, kick off program year at the Pool and Spa Show.

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Pool & Hot Tub Alliance Gives the Gift of Swimming to Over 23,000 Children Through Step Into Swim
January 10, 2023

Pool & Hot Tub Alliance Gives the Gift of Swimming to Over 23,000 Children Through Step Into Swim

Today, the Pool & Hot Tub Alliance (PHTA) announced a strong close of the 2022 program year for its water safety initiative, Step Into Swim. 

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Step Into Swim Provides Best Practices to Winterize Your Backyard Pool
November 30, 2022

Step Into Swim Provides Best Practices to Winterize Your Backyard Pool

While swimming is an activity to be enjoyed year-round, winterizing your backyard pool may be necessary in colder climates where the temperature drops this time of year. Step Into Swim, the water safety initiative of the Pool & Hot Tub Alliance (PHTA), offers best practices and basic maintenance updates for pool owners looking to prep for their outdoor spaces for a winter wonderland season.  

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What Homeowners Need to Know About Adding a Pool
October 20, 2022

What Homeowners Need to Know About Adding a Pool

For those who haven’t had access to their own pool this year, the thought of creating a backyard oasis may top the list of to-do’s in prep for next summer. PHTA and Step Into Swim offer homeowners tips for navigating the process and ensuring safety is top of mind.

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Premier Pools & Spas Creates More Swimmers Through Sponsorship of Step Into Swim Program
September 27, 2022

Premier Pools & Spas Creates More Swimmers Through Sponsorship of Step Into Swim Program

Premier Pools & Spas partners with PHTA's Step Into Swim program to create safer swimmers in underprivileged communities. 

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