Press Releases

Drowning is preventable and yet it happens every day. In fact, drowning is the leading cause of death in young children between the ages of 1 and 4 in the U.S. As the risk for drowning increases during peak swim season, Step Into Swim, a non-profit initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is warning families of the threats and empowering them to practice proper swim safety as they head to pools, beaches or lakes this summer

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced that Pentair Pool, an industry-leading manufacturer of pool and spa solutions, has committed as a Diamond Level Sponsor to support Step Into Swim. The partnership, announced at the U.S. Olympic Team Swimming Trials in Indianapolis, IN, is part of Pentair Pool’s ongoing commitment to raise awareness of the importance of water safety and learning to swim.

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is pleased to announce new partnerships with key program supporters CamerEye, Periodic Products, Inc., and Pool Shark H2O. The partners are donating a total of $40,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for 800 children while lowering the drowning rate.

The Florida Swims Foundation and Step Into Swim have joined forces to provide life-saving swim lessons to children throughout Florida.

Foss Swim School's donation, paired with a gift match, will help provide more than 13,000 free or low-cost swim lessons to children in need through Foss Swim School's scholarship program.

Fluidra partners with the Pool & Hot Tub Alliance for third year in a row to increase access to swim lessons and water safety resources.

Step Into Swim partners with water safety advocate, receives $200,000 donation to fund swim lessons

Step Into Swim reminds families to stay consistent in their children's swim lessons to build muscle memory and practice safety all year long.

Adults and caregivers are advised to take a proactive approach to keeping their children safer in the water.

PHTA earned a Power of Associations Gold Award from the American Society of Association Executives for its successful Step Into Swim initiative.

Heading to the water this summer? You’re not alone. Step Into Swim offers tips to navigate any swim environment safely.

Olympian Rowdy Gaines joined philanthropist Harris Rosen at the Rosen Aquatic & Fitness Center to provide a $200,000 grant on behalf of Step Into Swim.

The Pool & Hot Tub Alliance and its Step Into Swim initiative announced results from their second annual national survey to shed light on parental swimming concerns and awareness of drowning prevention education. 

Step Into Swim shares swim safety tips from Olympic swimmer Rowdy Gaines.

Fluctuating temperatures can be enough to disrupt plans, but swimming doesn’t have to be one of them. Step Into Swim offers tips for young swimmers to flex their swim skills during non-summer months. 

The Pool & Hot Tub Alliance recognizes the impact of the Michael Phelps Foundation's IM Program with $20,000 grant to increase access to free, comprehensive water safety curriculum

Step Into Swim announces strategic partnerships to help initiative fund swim lessons for nearly 2,000 children.

Pool & hot tub industry partners help Step Into Swim increase access to water safety education, kick off program year at the Pool and Spa Show.

Today, the Pool & Hot Tub Alliance (PHTA) announced a strong close of the 2022 program year for its water safety initiative, Step Into Swim. 

While swimming is an activity to be enjoyed year-round, winterizing your backyard pool may be necessary in colder climates where the temperature drops this time of year. Step Into Swim, the water safety initiative of the Pool & Hot Tub Alliance (PHTA), offers best practices and basic maintenance updates for pool owners looking to prep for their outdoor spaces for a winter wonderland season.