Press Releases

Pool industry leaders commit $85,000 to Step Into Swim, expanding access to swim lessons.

Heritage Pool Supply Group's charity concert leads to $100,000 donation.

The $100,000 donation from the NESPA Foundation provides access to water safety education and swim lessons in the Northeast region.

Pentair Pool partners for second year in a row to promote water safety and expand access to swim lessons.

Hayward marks its 100^th anniversary with $100,000 donation at the 2025 Pool & Spa Show in Atlantic City, NJ

Fluidra announces its continued partnership with Step Into Swim and the Pool & Hot Tub Alliance for fourth year in a row to provide low-cost or free swim lessons.

Drowning is preventable and yet it happens every day. In fact, drowning is the leading cause of death in young children between the ages of 1 and 4 in the U.S. As the risk for drowning increases during peak swim season, Step Into Swim, a non-profit initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is warning families of the threats and empowering them to practice proper swim safety as they head to pools, beaches or lakes this summer

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced that Pentair Pool, an industry-leading manufacturer of pool and spa solutions, has committed as a Diamond Level Sponsor to support Step Into Swim. The partnership, announced at the U.S. Olympic Team Swimming Trials in Indianapolis, IN, is part of Pentair Pool’s ongoing commitment to raise awareness of the importance of water safety and learning to swim.

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is pleased to announce new partnerships with key program supporters CamerEye, Periodic Products, Inc., and Pool Shark H2O. The partners are donating a total of $40,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for 800 children while lowering the drowning rate.

The Florida Swims Foundation and Step Into Swim have joined forces to provide life-saving swim lessons to children throughout Florida.

Foss Swim School's donation, paired with a gift match, will help provide more than 13,000 free or low-cost swim lessons to children in need through Foss Swim School's scholarship program.

Fluidra partners with the Pool & Hot Tub Alliance for third year in a row to increase access to swim lessons and water safety resources.

Step Into Swim partners with water safety advocate, receives $200,000 donation to fund swim lessons

Step Into Swim reminds families to stay consistent in their children's swim lessons to build muscle memory and practice safety all year long.

Adults and caregivers are advised to take a proactive approach to keeping their children safer in the water.

PHTA earned a Power of Associations Gold Award from the American Society of Association Executives for its successful Step Into Swim initiative.

Heading to the water this summer? You’re not alone. Step Into Swim offers tips to navigate any swim environment safely.

Olympian Rowdy Gaines joined philanthropist Harris Rosen at the Rosen Aquatic & Fitness Center to provide a $200,000 grant on behalf of Step Into Swim.

The Pool & Hot Tub Alliance and its Step Into Swim initiative announced results from their second annual national survey to shed light on parental swimming concerns and awareness of drowning prevention education. 

Step Into Swim shares swim safety tips from Olympic swimmer Rowdy Gaines.