Pentair Pool Donates $100,000 to Expand Partnership with Step Into Swim Drowning Prevention Initiative

Pentair Pool partners for third year in a row to promote water safety and expand access to swim lessons

Alexandria, VA (January 30, 2026) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced that Pentair Pool, an industry-leading manufacturer of pool and spa solutions, has committed $100,000 to the program. The continued partnership, announced at The Pool & Spa Show powered by the Northeast Spa & Pool Association in Atlantic City, NJ, is part of Pentair Pool’s company-wide commitment to water safety education and drowning prevention.

“Everyone’s journey should start with a safe introduction to the water,” says Greg Claffey, President of Pentair Pool, who serves on the PHTA Board of Directors. “This partnership lets us give back to our communities in a meaningful way—by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”

With its Diamond Level support, Pentair Pool will help Step Into Swim provide funding for learn-to-swim programs for thousands of children. Pentair Pool’s commitment to water safety goes beyond its partnership with Step Into Swim—the company has also sponsored the annual National Water Safety Month for over a decade.

“Step Into Swim is incredibly grateful to partner with Pentair Pool for the third year in a row,” says three-time Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Pentair Pool understands that enjoying aquatic environments begins with safety, and they consistently advocate for increased awareness of drowning prevention through their work with Step Into Swim, National Water Safety Month, and other water safety initiatives.”

Step Into Swim and its supporters provide the lifesaving skill of learning to swim and raise awareness of the pool and hot tub industry’s role in improving public health and safety. In 2025, Step Into Swim raised over $1.5 million, which provided grants across 43 states, the U.S. Virgin Islands, American Samoa, Grand Cayman, and Canada and funded swim lessons for nearly 20,000 children. The initiative has gifted more than 500,000 swim lessons since 2012. Step Into Swim is funded through partner contributions, which are integral for advancing the mission. Every dollar donated goes directly to learn-to-swim programming. To learn more, visit www.stepintoswim.com.

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About the Pool & Hot Tub Alliance and Step Into Swim

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into Swim™ is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 500,000 children with support from community organizations, partners, industry advocates, members, and more. For more information, visit www.stepintoswim.org.

About Pentair Pool

Pentair Pool is a Pentair plc business. At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for a splash-tastic future bringing family and friends together to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentair.com/poolandspa.

Contact for PHTA/Step Into Swim:
Amy Willer
Director, Content & Communications
awiller@phta.org
703-838-0083, ext. 121

Contact for Pentair Pool:
Heather Morris
Director, Corporate Communications
heather.morris@pentair.com
612-206-2579