Press Releases

The National Water Safety Month campaign supporters offer important tips and reminders for parents and caregivers about safer water practices. 

In recognition of National Water Safety Month in May, the Pool & Hot Tub Alliance (PHTA) and its Step Into Swim initiative, a program committed to safe swim education, reveal results of its national survey about swimming safety concerns and share tips for keeping kids safer in the water. 

Step Into Swim is sharing tips to navigate swim lesson sign ups and plan ahead for the busy summer season.  

The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of the Pool & Hot Tub Foundation (PHTF) committed to safer swim education and drowning prevention, along with an additional $80,000 approved by the USA Swimming Foundation Board of Directors, helped bring youth learn to swim grant awards to the largest amount in USA Swimming foundation history.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Master Pools Guild committed $40,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

Today, the Pool & Hot Tub Alliance (PHTA) and its foundation celebrate the donors who made 2021 a record-setting year for Step Into Swim, an initiative committed to safe swim education. The program raised more than $1,000,000 and provided swim lessons to 6,297 children with support from major founding partner Every Child A Swimmer and other industry leaders.

Olympic Gold Medalist Rowdy Gaines, along with swimming and pool industry leaders from the American Swimming Coaches Association (ASCA), the Pool & Hot Tub Foundation (PHTF), the International Swimming Hall of Fame (ISHOF), and Every Child A Swimmer, announced a partnership to help combat drowning and create more swimmers. The one-year agreement between these organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in communities across the country. Other partners in this initiative are the Florida Swimming Pool Association (FSPA), National Drowning Prevention Alliance (NDPA), and the United States Swimming School Association (USSSA).

Today, the Pool & Hot Tub Alliance (PHTA) and its foundation announced the expansion of Step Into Swim, an initiative committed to safe swim education, during the International Pool | Spa | Patio Expo in Dallas, Texas. PHTA is asking its members and other industry professionals to mobilize in reaching a $500,000 fundraising goal in support of the program. Funds will enable PHTA to share its water safety messaging and resources with families across the U.S., provide professional swim instruction to those who would not otherwise have access, and tap into its robust network to support safety in the industry.

Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward”), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, today announced its platinum-level sponsorship of Step Into Swim™, a 10-year initiative organized by the Pool & Hot Tub Alliance to create one million more swimmers. Hayward’s investment helps Step Into Swim advance its mission of promoting safe swimming for children in underprivileged communities by providing swimming lessons and access to pools.

Florida ranks fourth in the nation for unintentional drowning deaths including swimming and boating-related incidents. On Friday, October 8, swimming and pool industry leaders from the Pool & Hot Tub Foundation (PHTF), the Florida Swimming Pool Association (FSPA) and the International Swimming Hall of Fame (ISHOF) announced a joint partnership to help combat drowning in the state. The one-year agreement between the three organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in Florida communities.

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), has recently distributed $99,590 in grant funds to 22 facilities across the country, reaching 6,297 children.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce the formation of The Champions Board, a distinguished group of athletes, pool industry professionals, and philanthropists who are committed to drowning prevention.

The Pool & Hot Tub Alliance (PHTA) Board of Directors recently committed to donating $500,000 to Step Into Swim, PHTA's drowning prevention initiative. One hundred percent of these funds will go straight to learn-to-swim programs who have applied for Step Into Swim grants in recent years. By distributing the money in this way, the Board of Directors is immediately making an impact on saving lives through the gift of swim lessons.