Mission

Our mission is straight-forward — create more swimmers. 

Learning to swim means much more than learning strokes; it is learning water survival skills, water safety, and developing comfort in the water.

Water safety is about having an educated respect for the water, including an understanding of the layers of protection needed to keep ourselves and our loved ones safer when in, on, and around water.

Unintentional drowning is the leading cause of death in children aged 1-4 years. From 2005-2014, there were an average of 3,536 fatal unintentional drownings (non-boating related) annually in the United States — about ten deaths per day. An additional 332 people died each year from drowning in boating-related incidents.* If you can contribute something big or small to help create more swimmers, wouldn't you?

*Centers for Disease Control and Prevention, Unintentional Drowning: Get the Facts. (Accessed: December 28, 2015)